I’ve watched the 30 second commercial spot
for Charlie Wilson’s War about 30 times. 

I still have no idea what it is about. 
I know Tom Hanks is in it. 
Along with Julia Roberts and
a bunch of other award winning actors. 

Other than that, nothing. 

This commercial sells the actors,
not the movie, and
there are many places
(tv, internet, live, other movies)
where I can see them.

Don’t let your spokespeople
become your product.

This entry was posted on Friday, December 14th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.