The First Four Seasons

Aspiring entrepreneurs often justify delaying
so they can “get it right the first time.” 

Good luck with that. 

Very few products or companies start out “right.” 
The Four Seasons is known today
as a luxury hotel for the businessperson. 
The first Four Seasons , however,
was 125 room motel in a seedy part of town. 

The founder, Isadore Sharp, entered
the business traveller market only
with his fourth hotel. 
You read that right.
It took him four hotels to find his market.

Build in some financial buffer
so you can find yours
and then get started.