In “The Way To Wealth,”
Brian Tracy states that
the “purpose of business negotiation is
to enter into an agreement
such that each party’s needs are satisfied
and each is motivated to fulfill
his or her part of the agreement and
to negotiate with the other party in the future.”
What does this mean?
Agreements should be win-win,
should be followed through on, and
should be considered the beginning of a relationship.
Negotiate for the long term.