Ramit Sethi at
IWillTeachYouToBeRich.com
interviewed Laura Levine from
Jump$tart Coalition for Personal Finance Literacy
and asked why young people
don’t attend financial literacy classes. 

Her reply included 
“Because attending is a big admission
that they’re lacking education.” 

The fear of looking dumb,
the same reason your prospect
won’t ask a beginner question about your product,
that easy question holding her back from buying.

So volunteer the information,
put an FAQ on your website,
include a brochure. 
Make the information easy 
for the prospect to access
without looking dumb.   

This entry was posted on Saturday, December 8th, 2007 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.