By k | November 29, 2007 - 6:00 am - Posted in Marketing

With the fancy tech tools available,
it is often easy to forget
what you’re truly marketing. 

Authors spend time promoting their blogs
instead of their books. 
They attend courses on video production
so they make a mini movie and
put it on YouTube. 
All to promote their print book
to readers. 

And authors aren’t the only ones to do this. 
I’ve seen companies so swept into
a charitable giving program that
they promote the charity more than
they promote themselves. 

So step back and ask yourself
“What am I marketing?”      

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