By k | November 22, 2007 - 6:00 am - Posted in Marketing

I’m currently taking two on-line classes.  

Class A started off with a bang. 
Day One, the prof offered a free critique
of any taglines or back copy. 
I sent mine in,
happy that I had already recouped
the cost of the course with
the value of that critique. 
After that, any other information
(and there was a lot of it) 
was bonus. 

Class B was more traditional,
a lecture with questions asked
at the end of the course. 
I had to wait for my information and
I’m still not sure if I got my money’s worth.  

If you have a choice between 
giving a freebie
at the beginning
the end of a relationship, 
choose the beginning.
Add value right away. 

This entry was posted on Thursday, November 22nd, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


  1. November 22, 2007 @ 7:45 am

    Do you think this applies to business relationships? I generally offer my regular clients a discount for repeat business. I fear that giving a discount or perk upfront leads to haggling and the client’s perception that I am up for back-and-forth.

    Posted by Janet
  2. November 22, 2007 @ 10:28 am

    I prefer to give
    not a discount
    but something “extra” or “value added”.
    You don’t want the discussion to be about price
    (that is a no win).

    I see that you are an awesome graphic designer, Janet.
    Once you have secured a client,
    is there a little something that you can do for them right away
    to give them that WOW early on?

    It could be as simple as giving that brand new business
    a handful of generic business cards so they can get started
    (I know that I needed “bridge” cards
    while my designer was working).

    Something so they can see results right away.

    Posted by k
  3. November 22, 2007 @ 3:24 pm

    Good idea. Got me thinking.

    When I am working on a web site I will create a customized ‘coming soon’ page with the client’s logo and vital information without being asked, because I feel it’s helpful. It usually takes me no longer than 15 minutes to create, and the client can start referencing their web site right away.

    Your blog is one I always read through, even when I have less time and must skim or skip others. Thanks for sharing advice and experiences that make me think and help me improve.

    Posted by Janet
  4. November 22, 2007 @ 4:08 pm

    That is a brilliant solution, Janet.

    Something that adds value to the client
    yet doesn’t cost you much money or time.

    I know that I would appreciate the Coming Soon page.

    Posted by K

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.