Tomorrow, a hundred target consumers
will knock on my door and ask for a favor. 

I’m talking, of course,
about the Halloween tradition of trick-or-treating. 

We, marketers, have an opportunity to ask
only one question while giving out the candy. 

If you’re a beverage manufacturer,
that could be “what is your favorite drink?” 
or if a toy retailer,
“what is your favorite toy?”
(perfect for the upcoming holiday season). 
After getting the answer,
I reply ”well, I don’t have a sticker of xyz 
but what about this one?” 

Happy kids and one happy marketer.

This entry was posted on Tuesday, October 30th, 2007 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.