By k | October 30, 2007 - 6:00 am - Posted in New Business Development

Tomorrow, a hundred target consumers
will knock on my door and ask for a favor. 

I’m talking, of course,
about the Halloween tradition of trick-or-treating. 

We, marketers, have an opportunity to ask
only one question while giving out the candy. 

If you’re a beverage manufacturer,
that could be “what is your favorite drink?” 
or if a toy retailer,
“what is your favorite toy?”
(perfect for the upcoming holiday season). 
After getting the answer,
I reply ”well, I don’t have a sticker of xyz 
but what about this one?” 

Happy kids and one happy marketer.

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