By k | October 28, 2007 - 6:00 am - Posted in Marketing

The chain Just Pizza
is an example of how NOT
to name a business venture. 

The intention was good. 
Capture a niche and hold on. 

Except that tastes evolved. 
Or the company needed to grow faster
than the category. 

Just Pizza is now not just pizza. 
Its salads and subs and wings.  
And the name is a constant reminder
of the short sightedness of the founders. 

Build flexibility into your business name.

This entry was posted on Sunday, October 28th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.