The chain Just Pizza
is an example of how NOT
to name a business venture.
The intention was good.
Capture a niche and hold on.
Except that tastes evolved.
Or the company needed to grow faster
than the category.
Or…
Just Pizza is now not just pizza.
Its salads and subs and wings.
And the name is a constant reminder
of the short sightedness of the founders.
Build flexibility into your business name.