By k | October 26, 2007 - 6:00 am - Posted in Marketing

What interested me about the Madrid Masters
using models as ball girls
wasn’t the debate over whether or not
that was the right image for professional tennis. 
It was the idea of turning something
that was usually invisible to the customer
into a WOW. 

How many of us notice the ball girls or boys
during tennis games? 
Not many. 

But at the Madrid Masters,
we do.

What aspects of your product
are customers not seeing?
How can you turn them into a WOW?

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