By k | October 25, 2007 - 6:00 am - Posted in Marketing

Saw a great spot promoting California last night. 
The playful commercial “Work”
grabbed my interest, entertained,
educated, and
left me with a deep desire to re-visit the State. 

There is only one thing holding me back… 

California is on fire

That is one of the issues with marketing. 
You can come up with a great promotion, 
implement it at the perfect time
to the perfect target, and
have an incident undermine all that planning. 
Luck does play a factor.

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