Saw a great spot promoting California last night.
The playful commercial “Work”
grabbed my interest, entertained,
left me with a deep desire to re-visit the State.
There is only one thing holding me back…
That is one of the issues with marketing.
You can come up with a great promotion,
implement it at the perfect time
to the perfect target, and
have an incident undermine all that planning.
Luck does play a factor.
This entry was posted on Thursday, October 25th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.