The closer people are to food,
the more they will eat. 
Brian Wansink, author of Mindless Eating,
told CNN why
“every time we see it,
we have to make a decision. 
Do we want to eat it or not?” 

But this doesn’t only work with food. 
It works with every purchase. 

That is why Coca-Cola’s mission statement 
includes the words “within an arm’s reach of desire.”

Can you move your product
closer to your customers?

This entry was posted on Wednesday, October 24th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.