By k | October 24, 2007 - 6:00 am - Posted in Marketing

The closer people are to food,
the more they will eat. 
Brian Wansink, author of Mindless Eating,
told CNN why
“every time we see it,
we have to make a decision. 
Do we want to eat it or not?” 

But this doesn’t only work with food. 
It works with every purchase. 

That is why Coca-Cola’s mission statement 
includes the words “within an arm’s reach of desire.”

Can you move your product
closer to your customers?

This entry was posted on Wednesday, October 24th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.