How To Kill Sales

I received an email promoting an event. 
At the end of the email, I read this…

“We will begin at 6 p.m. sharp. 
Please be on time!

No Cancellation after Wednesday October 17, 2007
and No shows will be charged . 

Advanced Registration Required.
Payment required in advance by credit card only.” 

Was this sent to a bunch of high risk attendees? 
Nope, professional accountants. 

And it was for a bowling night. 
With this fun, fun email,
what do you think attendence was?
(I don’t know… I didn’t go)

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Categorized as Sales

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