On one of my projects,
customers, in the past,
contacted a business partner first. 
These contacts were filtered for junk and
then forwarded to me. 

A couple years in,
the partner left the company. 
It was only then that I discovered there was a problem
with our system. 

What was the problem? 
Simple. 
The partner’s definition of junk was
VERY different from my definition of junk. 
She was filtering out possible media opportunities. 
These opportunities could have
built the business quicker. 

So if you’re using filters,
and I do recommend using them,
check them every once in a while. 

This entry was posted on Thursday, October 18th, 2007 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.