With services such as TiVO,
TV commercials are increasingly ineffective.
Networks know that so
they are experimenting
with other forms of advertising.
Two of the latest are snipes and bugs.
Bugs are the static logos that
watchers often see on
the bottom left hand corner of the screen
(Why left?
Because that is where the viewers eyes go first).
Snipes are very similar to bugs except animated.
As advertising evolves, so will content.
To leave this space of the screen clear
for bugs and snipes,
I soon expect to see
little to no programming content there.
This entry was posted on Tuesday, October 16th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
I find the snipes and bugs so annoying, that I have sacrificed the bottom 1/4 of my screen by covering it with a black velcro strip. I can easily remove the strip when I want to or replace it when it becomes too annoying.