A local businessman,
in his low budget tv ads, 
dresses in tights and calls himself Cashman
(”I give you cash for your old jewellery”). 
He is laughed at, ridiculed,
and… adored. 

Everyone knows these ads. 
Everyone knows his chain of stores. 
And by acting crazy,
he makes crazy amounts of money. 

It might not work for every business but 
it works for his store and for his prospects. 
And now, he has imitators
(but no one can beat the original Cashman). 

With Halloween fast approaching,
there are opportunities for businesses to
get creative with marketing,
with promotions,
with advertising. 
Most won’t for fear of looked crazy. 
But a few brave businesses,
as Troy White encourages,
will and
those will break away from their competitors. 

This entry was posted on Saturday, October 13th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.