In the past,
to help the sales of a less marketable product,
we’d bundle it with a popular product.
Or to increase sales,
we’d offer BOGO (buy one, get one free).
Unfortunately bundling isn’t as successful
as it once was.
I was in a store on Saturday and
there was a BOGO sale.
Customer after customer insisted on
paying the BOGO price for a single purchase.
The clerk would say no and
the customers got irritated.
Some walked away from the sale completely.
Seth Godin explains
why bundling is no longer effective.
This entry was posted on Tuesday, October 9th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.