By k | October 9, 2007 - 6:00 am - Posted in Marketing

In the past,
to help the sales of a less marketable product,
we’d bundle it with a popular product. 
Or to increase sales,
we’d offer BOGO (buy one, get one free). 

Unfortunately bundling isn’t as successful 
as it once was. 

I was in a store on Saturday and
there was a BOGO sale. 
Customer after customer insisted on
paying the BOGO price for a single purchase. 
The clerk would say no and
the customers got irritated. 
Some walked away from the sale completely. 

Seth Godin explains
why bundling is no longer effective.

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