By k | September 25, 2007 - 6:00 am - Posted in Sales

I have a loved one
who used to complain
I never thought of her. 
Despite calling her semi-regularly,
sending her emails, etc.,
I would hear that repetitive complaint. 

Then I started sending her weekly letters. 
Now for a cost of a stamp and a postcard,
she’s happy. 
She feels loved. 

What does this have to do with sales? 
Most customers have a tiny, tiny ”thing”
that if supplied, they feel loved. 

For me, as a customer,
it is the follow up phone call/email/letter
after I buy. 
Do that and I’ll be a customer for life. 

How to find out that one thing?
Simple. Ask.
Ask about their best buying experience
and what the salesperson did during it.

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