I have a loved one
who used to complain
I never thought of her.
Despite calling her semi-regularly,
sending her emails, etc.,
I would hear that repetitive complaint.
Then I started sending her weekly letters.
Now for a cost of a stamp and a postcard,
She feels loved.
What does this have to do with sales?
Most customers have a tiny, tiny ”thing”
that if supplied, they feel loved.
For me, as a customer,
it is the follow up phone call/email/letter
after I buy.
Do that and I’ll be a customer for life.
How to find out that one thing?
Ask about their best buying experience
and what the salesperson did during it.
This entry was posted on Tuesday, September 25th, 2007 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.