Selling Specs

I was on a site selling blogs
(doing research for a friend). 
Listing after listing had the same information. 
Page Rank, Monthly Revenue,
Unique Visitors, Links In…  

Then there was a listing
with none of that. 
And no bidders. 

The comments? 
Asking about the common information. 
It was common because
that was what the buyers were looking for. 
That was how they valued the blogs. 

By not listing the information,
the seller looked like a junior jammer,
out of touch with the market.
Not likely to get premium pricing.