I spent a lot of time in the rink,
having grown up in a family of hockey players.
Today, I can pick out a hockey player off the ice
by the way he walks.
I was watching Tyra a few weeks back and
she exclaimed to the tv star guest
“You play the guitar.”
He looked surprised and asked how she knew.
Tyra told him because of his fingers.
Long time guitar players have fingers
on one hand shorter than the other.
How do these seemingly trivial matters help with sales?
Sales is all about establishing a connection.
As soon as Tyra pointed out her observation,
her guest immediately relaxed,
his shoulders lowering,
his smile becoming genuine.