The mega long titled movie
“The Assassination of Jesse James
by the Coward Robert Ford”
is being pumped as one of the year’s
“top secret” movies.
Forget for a minute that
this Brad Pitt movie was filmed years ago.
If something is called “top secret”,
it is often not good.
Good is difficult to keep quiet.
Good creates buzz.
Good goes viral.
This entry was posted on Tuesday, August 28th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.