By k | August 28, 2007 - 6:00 am - Posted in Marketing

The mega long titled movie 
“The Assassination of Jesse James
by the Coward Robert Ford”
is being pumped as one of the year’s
“top secret” movies. 

Forget for a minute that
this Brad Pitt movie was filmed years ago. 

If something is called “top secret”,
it is often not good. 
Good is difficult to keep quiet. 
Good creates buzz. 
Good goes viral.   

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