Google has launched a new Book Search.
The feature has some implementation issues
(as we have become used to seeing with new software)
but I am already excited about the marketing possibilities.
Soon customers won’t have to search for romance
and then wade through 1,000’s of novels,
often getting discouraged
and ending up with nothing.
They will (at least eventually) be able to look for
romances set in India during 1832.
Less choice means more likely to buy.
This entry was posted on Thursday, August 23rd, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.