Ever receive an e-mail and
ask “why was this sent” or
“what am I supposed to do with this?”
You’re not alone.
Stephan Schiffman in his book E-mail Selling Techniques notes
that the number one mistake
businesspeople make in e-mails is
“Not asking for, confirming or setting the next step.”
How to ask?
He suggests the timeless yet effective P.S.
with the action to be taken.