Ever receive an e-mail and
ask “why was this sent” or
“what am I supposed to do with this?”
You’re not alone.
Stephan Schiffman in his book E-mail Selling Techniques notes
that the number one mistake
businesspeople make in e-mails is
“Not asking for, confirming or setting the next step.”
How to ask?
He suggests the timeless yet effective P.S.
with the action to be taken.
This entry was posted on Wednesday, August 22nd, 2007 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.