By k | August 22, 2007 - 6:00 am - Posted in Sales

Ever receive an e-mail and
ask “why was this sent” or
“what am I supposed to do with this?” 

You’re not alone. 
Stephan Schiffman in his book E-mail Selling Techniques notes
that the number one mistake
businesspeople make in e-mails is
“Not asking for, confirming or setting the next step.” 

How to ask?  
He suggests the timeless yet effective P.S.
with the action to be taken. 

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