John Jantsch advises to
send a monthly press release. 
“Get in the habit of creating a press release every month
with some newsy item or announcement and
send it to a highly targeted list of journalists
as well as your best clients and prospects.
Do this for a while you will find some interesting PR avenues
may start opening up.” 

What I like about this strategy is that
it drives you to action,
forcing you to complete at least one
news worthy promotional event a month.

This entry was posted on Tuesday, August 21st, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.