I’ve done it.
Almost every entrepreneur I know has done it.
Invested more than they expected and
more than they should
on a hungry little start up
that eventually did not succeed.
I learned the hard way what
Jennifer Openshaw in her book The Millionaire Zone
says most successful people do…
knowing before they start,
“how much they’re willing to risk”
and not going beyond that.
What about the…
“if I only spend x more,
I’ll earn y more” thinking?
She states that’s
“the problem with a lot of entrepreneurs.
They’re always looking at what they can make
rather than what they’re willing to lose.”