By k | August 14, 2007 - 6:00 am - Posted in New Business Development
Barney is the big purple dinosaur,
loved by children the world over.
Was Barney being purple a random choice?
I don’t think so.
In surveys,
75% of pre-adolescent children
prefer purple over any other color.
In package design
shades of a
color of sky are hotly debated.
Why?
Because it matters.
Every single aspect of the product matters.
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Or maybe it could just be that those children have grown up watching “Barney” and have a proclivity for purple!! Did they supply numbers for pre-Barney era…Muppets etc?
These studies pre date Barney.
Babies (not exposed to tv) have been tested
http://news.bbc.co.uk/1/hi/health/4474725.stm
and the same preference for purple appears.