By k | July 31, 2007 - 6:00 am - Posted in Marketing, Sales

Jeff Cornwall writes
“A local entrepreneur, Charles Hagood,
co-founder of The Access Group and
Healthcare Performance Partners,
always tells my students that
if he had just one dollar left
to spend in his company
he would spend it on marketing.” 

If I had one dollar left to spend,
I’d spend it on an immediate sales driving activity
which marketing often is not.
 
Sales and cash flow today
keeps companies alive for tomorrow.

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