By k | July 25, 2007 - 6:00 am - Posted in Marketing

I’ve seen this happen again and again. 
A company hangs its hopes and dreams on an ad. 
This ad when launched has poor results. 

So what does the company do? 
They run it more often
or at different times or… 

And what happens? 
It still doesn’t work with repetition
In times of cheap production costs
and more expensive airtime,
this doesn’t make sense. 

Test and tweak

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