You’re considering sending a sales email. 
Which should you send… html or plain text? 
According to Michel Fortin,
html emails always outperform plain text. 

The problem? 

Getting past the gatekeepers
(email delivery companies like AOL and Yahoo).  

One solution is to build permission
before sending
(an example is a newsletter sign up).

This entry was posted on Tuesday, July 24th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.