By k | July 24, 2007 - 6:00 am - Posted in Marketing

You’re considering sending a sales email. 
Which should you send… html or plain text? 
According to Michel Fortin,
html emails always outperform plain text

The problem? 

Getting past the gatekeepers
(email delivery companies like AOL and Yahoo).  

One solution is to build permission
before sending
(an example is a newsletter sign up).

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