Mobile Ads

A study by Harris Interactive
found that 70% of all mobile ads were deleted. 
10% were acted upon. 
That would sound terrible on its own. 

However, when compared to
a direct mail campaign where a
success is 2-3%,
it is terrific. 

How to improve that rate? 

Same as with direct mail,
a more targeted list with permission to sell.

Published
Categorized as Marketing