As John Carlton weighs in again
on long copy vs short copy
(long copy won years ago), 
he reminds us that successful marketing
isn’t always the most “popular” marketing. 

“It’s not entertaining…
it’s not often pretty…
and it’s not about “branding” or creating cool art. 
Or even being “liked”.” 

Its about sales.

Suck up the vanity
and do what works.

This entry was posted on Friday, June 29th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.