I hear it all the time. 
I write better than she does,
why did she land a book deal? 
I know more about the product,
why did he get the promotion? 

Simple. 

Talent is not enough. 
Duct Tape Marketing’s John Jantsch
suggests adding creativity. 
I advise adding marketing.

Regardless of the add on,
you need more.

Oh and hard work is a given. 

This entry was posted on Wednesday, June 27th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.