Recently Wal-Mart announced
that they would be offering banking services
to their customers. 

Why? 

Because there is a market
and its lucrative. 

Ed Kountz of Jupiter Research
points out that approximately 1 in 4 Americans
don’t have a traditional banking relationship.
These individuals
pay more for transactions
such as money transfers.  
The number is higher in areas
with low to moderate income. 

Exactly Wal-Mart’s target market. 

This entry was posted on Friday, June 22nd, 2007 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.