Wal-Mart And The Unbanked

Recently Wal-Mart announced
that they would be offering banking services
to their customers. 

Why? 

Because there is a market
and its lucrative. 

Ed Kountz of Jupiter Research
points out that approximately 1 in 4 Americans
don’t have a traditional banking relationship.
These individuals
pay more for transactions
such as money transfers.  
The number is higher in areas
with low to moderate income. 

Exactly Wal-Mart’s target market.