I was talking to a friend
in the early stages of
a company start up.
She has been busy, busy, busy
sampling her product.
She must have given out a thousand samples.

When asked,
she’ll tell you that her marketing is working.

Its not.
The true test of whether marketing
is working is in the sales.
She hasn’t sold a single product
and she is quickly becoming known as the sample lady.

Unless your product is marketing,
marketing is not the goal,
sales are.

This entry was posted on Sunday, June 17th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.