Last night, during the Daytime Emmys,
you heard cast members of
The Guiding Light,
the longest running soap opera on American television,
thank Proctor & Gamble.  

P&G owns a soap opera?  

No, they don’t just own the show,
they helped create it.

Soap operas are called that
because of their sponsorship by soap companies. 
And P&G has been affiliated with The Guiding Light
since that first radio broadcast in 1937. 

A marketer’s dream. 
A campaign lasting 70 years. 

This entry was posted on Saturday, June 16th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.