Stephen King’s goal is
to create passion for the product
(in this case, the stories). 

Recently,
he compared his stories to heavy metal music. 

Metal music’s message is…
“I’m going to clear out your head.”
“Don’t you be talking about sh** when I’m playing.”

His writing… “I want you to burn dinner.”  

Are users so passionate about your product
that they burn dinner?

This entry was posted on Friday, June 15th, 2007 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.