Who buys Father’s Day cards? 

Children, right? 
A no-brainer. 

Or is it? 
According to Greetingcard.org,
15% of all Father’s Day cards are bought
by wives for their husbands. 

This is a huge secondary market
and should not be ignored. 

As with any secondary market,
target the primary market (the kids)
but ensure that the product is suitable
for the secondary (the wives).

This entry was posted on Thursday, June 14th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.