In Harvey Mackay’s book,
Beware The Naked Man
Who Offers You His Shirt,
he tells the story of Sam Walton
walking into the messy, disorganized
store of a competitor,
zeroing in on one area
“how come we’re not doing that?”
The competition may lag you
in sales but
there’s a reason they are
still in business.
That is because they are offering
something you aren’t.
Find out what that something is.
This entry was posted on Monday, May 28th, 2007 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.