By k | May 25, 2007 - 6:00 am - Posted in Marketing

Did that get your attention? 

I bet it did. 

The post title is a clear example of a
charged coupling 

A pairing of two opposite words,
each with high emotion.
It is a copywriting standby
and it works.

Marketing is about emotion.
Ensure that your copy has it.

Google is going to love me
for this post.

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