Did that get your attention? 

I bet it did. 

The post title is a clear example of a
charged coupling 

A pairing of two opposite words,
each with high emotion.
It is a copywriting standby
and it works.

Marketing is about emotion.
Ensure that your copy has it.

Google is going to love me
for this post.

This entry was posted on Friday, May 25th, 2007 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.