By k | May 22, 2007 - 6:00 am - Posted in Marketing

When designing ads,
great marketers not only concentrate
on what is there,
but they also pay attention
to what isn’t.

In Marlboro ads,
there are never any fences.
Why?
Because they didn’t want to
give an impression of restricted freedom.

In Coca-Cola ads,
you should never see
a child drinking a cola.
Why?
Because it would be socially
irresponsible.

Everything,
even nothing,
sends a message.

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