Guy Kawasaki interviews
author and career columnist
Penelope Trunk.

What interested me was
her stance on being a specialist
vs being a generalist.

She says
“In Hollywood,
the best way to get your pick
of any role in the industry
is to become a specialist
funny guy, tough girl, action hero
get known for being the best at something,
and then use that star-power to branch out.
The same is true in business.”

That is exactly what I did.
I took my base in accounting
and wedged myself into
marketing meetings,
sales meetings,
and eventually
new business development meetings.

This tactic works.
Surprisingly, it is rarely used.

This entry was posted on Wednesday, May 16th, 2007 at 6:00 am and is filed under Corporate Games. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.